EY Event Production

Challenge

EY’s largest events needed more than polished graphics. They needed someone who could think like a designer, move like a producer, and stay composed inside the pressure of a live show. Strategic Growth Forum brought together executives, speakers, talent, immersive technology, environmental storytelling, livestream production, and a full hotel-scale experience. The challenge was to make every surface feel connected, from the airport arrival to the main stage, while keeping the work flexible enough to survive the unpredictability of live production.

Approach

I brought a broadcast background into EY’s event system, leading creative across experiential design, stage graphics, signage, motion, livestream assets, environmental media, vendor production, and back-of-house show support. I built and directed small creative teams within larger 40-person event groups, pulling in designers, animators, videographers, producers, vendors, and production partners as the work required. For SGF, that meant developing the visual story before attendees arrived, extending it through airport media, transportation routes, hotel signage, immersive AI-focused installations, digital displays, presentation graphics, and live-stage content. During the event, I supported real-time graphics production backstage, making last-minute updates under show conditions where minutes mattered.

Outcome

The work helped turn SGF into a more connected, cinematic, and production-ready event experience. Broadcast discipline gave the creative system speed. Experiential design gave it presence. The result was a visual environment that could guide people, support speakers, frame emerging technology, and hold together under live pressure. The event contributed to a 26% attendance increase and became part of a broader event practice I supported across EY, from partner meetings and intern programs to executive gatherings and global live experiences.